MERCHANTS and MEMORIES EXHIBIT VIDEO #3 - A Guided tour with archivist | curator MIchael Mishler - Reflections on La Jolla's Business Community Heritage - Now through Saturday, February 21 Wisteria Cottage, 780 Prospect Street Open every day 10am - 3pm Free Admission - In celebration of La Jolla's rich entrepreneurial spirit, a new exhibition entitled Merchants & Memories: Reflections on La Jolla's Business Community Heritage will open to the public from February 6 through February 21 in Wisteria Cottage. The exhibition will highlight many of La Jolla's renowned commercial enterprises, past and present, that operated over the last century. "We realize the global economy is a reality," says the Society's Executive Director, John Bolthouse. "But it will always be La Jolla's great local businesses that will ensure this town's unique economic identity." As the date for the opening of Merchants & Memories approaches, the content of the exhibit will continue to be developed. "To make this effort truly special, we're involving today's businesses in tomorrow's history by asking them to contribute images, records and memorabilia," says Michael Mishler, the Society's Archivist/Curator. "This is about their heritage and we encourage their participation." Volunteers are needed for this and future exhibitions. If you would like to become a volunteer please visit the La Jolla Historical Society website at www.lajollahistory.org or call them at (858) 459-5335. For more information on La Jolla including La Jolla hotels and Lodging visit www.lajollavilageonline.com or call 1-800-679-7707
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