The Money Is in the E-mail List - with Craig Eubanks.mpg

In this video interview, copywriter and direct marketing expert Craig Eubanks discusses the value of an e-mail list to a small business. Your two most valuable assets are your list of (1) your prospective customers and (2) your existing customers. E-mail enables you to reach both directly.

The modern equivalent of direct postal mail is e-mail, says Eubanks. Communicating with customers via e-mail is part of a process of trust-building. Indeed, e-mail marketing is the #1 secret of marketing professionals.

Unlike many social media channels, e-mail gives you direct access to your customers without the distractions. While much social media spends time one-to-one building relationships, e-mail can build relationships with 10s of thousands of customers. The e-mail, however, needs to be written as if to one person.

Craig Eubanks is a widely-known copywriter, mentor, and direct marketing consultant. He can be reached at www.HireCraigEubanks.com. This interview was recorded on 17 August 2011 at the SES Conference in San Francisco.

Category:

Science & Technology

Tags:

• Craig Eubanks
• copywriter
• direct marketing
• consultant
• mentor
• e-mail
• list
• value
• prospects
• customer list
• marketing
• trust-building
• relationships
• Web Marketing
• Ralph Wilson

[datanetworkbiz]

I love all of your videos.! I am also interested in making money online. I do own a website called money is in list.com . I believe that building a list and getting targeted traffic is essential. Again I think your videos are terrific and keep up the good work! Two Thumbs up!!