In this short video, Tony Gattari talks about the need to create mystery in your marketing, sales and production process to position yourself as truly unique.
"Where there is mystery, there is margin". Mystery, or unanswered questions, creates margin. If you want to be brilliant in business, make sure you are in a business where there is some mystery. If there is no mystery, find a way of creating mystery. Build your product around the mystery.
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