Diamond Foods, Inc.,, also known as Diamond of California (NASDAQ: DMND), is an agricultural marketing cooperative and is since July 2005 a public company, specializing in marketing nuts, particularly walnuts.
Its brands include Emerald of California, which launched in the fall of 2004 with a series of surreal television ads, specializes in snack nuts and designed to compete with the long-established Planters brand of nuts. Other products include pine nuts, pecans, peanuts, macadamia nuts, hazelnuts, cashews, Brazil nuts and almonds.
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