The American Board of Radiology asked Firehouse Pictures to produce a presentation talking about the importance of the board certification process.
Always on the lookout for the personal angle, producer Keith Page decided to dispense with the usual institutional line, and traveled to Houston, Cincinnati and Sarasota, Fla., to shoot short HD profiles with doctors and patients. Each had their own unique opinion on the value of board certification.
Graphic designer Dale Ide designed an imaginative opening sequence using a combination of CAT Scan, X-ray and other imagery with portraits of the giants in the field. Firehouse editor Christian Bruncsak cut the whole thing together in the AVID suite.
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