Project Masiluleke - Problems with Initial "Boat" Design

Rachel Regina of frog design addresses problems with the "boat design" and moving to new packaging.

This video was produced by the Yale School of Management and Change Observer, part of the Design Observer Group, under a Creative Commons License for free noncommercial use with attribution, and may be used, disseminated and taught without fees or permission. For more information visit:
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View complete Project Masiluleke case at: http://nexus.som.yale.edu/design-proj...

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