Andrew Gregson Pricing Strategies Kelowna Canada Part 1

Every retailer is totally convinced that ending a price in 99cents somehow fools the customer into thinking that here is a better price. But until the late 19th century, even number prices were the norm. This changed with the arrival of a simple machine. And that simple machine was adopted quickly because it kept store clerks honest.

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• Andrew Gregson
• pricing strategies
• pricing for small business