Social Media Upends Ski Resort Marketing

NEW YORK (YouTube.com/AdAge) -- Social media is playing a major role in accelerating the decision cycle of consumers who patronize ski resorts. As a result, one of the country's largest such companies -- Vail Resorts -- has abandoned its long-time advertising strategies and practices. In their place, the billion-dollar-a-year corporation, which operates five major resorts and twenty hotels, has built a new in-house marketing operation that uses social media and other digital venues to constantly engage skiing enthusiasts in real time. CEO Rob Katz explains the dramatic changes.

Category:

Entertainment

Tags:

• ski
• skiing
• skiers
• resort
• resorts
• Vail
• Colorado
• Resorts
• social
• media
• digital
• online
• interactive
• internet
• web
• mobile
• Rob
• Katz
• advertising
• marketing
• strategies
• Abbey
• Klaassen

[internettopmentor]

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[bizopclothing]

Without a good marketing strategy you are dead.