Like nearly everyone else, those working in non-profit organizations are concerned with the bleak economic forecast: a diminished public purse, shrunken private foundation portfolios and donor wallets slapping shut. How can they appeal to funders during the crunch? A panel of experts--the Weingart Foundation's Fred Ali, California Black Women's Health Project founder Frances E. Jemmott, United Way's Alicia Lara, L.A. Health Action's Yolanda Vera and USC's Adlai Wertman—chatted with moderator Paul Vandeventer at Zócalo about what foundations and businesses want from non-profits.
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