ENG Kenya Bench Project

ENG Kenya Ltd Puplic Private Partnership(PPP) Bench Project
ENG Kenya team headed by Chief Operating Officer, Mr. Sandeep Nehra, amused Nairobians with tons of benches installed pretty across the Green city as an outcome of ENGs maiden community initiative partnering City council, Governing body of Kenyan capital.
Nairobi city with its unusual greenery amidst global urbanization drive now witnesses a facelift through this new joint venture.
Besides the community cause, the Bench as a Media Vehicle has garnered acclamation from clients and agencies aspiring for an innovative product line in a market where the industry had been deprived of rejuvenation till now.
The mission of ENG to serve their market with products offering the best value proposition ensures a win-win situation where the clients are assured with a positive return on advertisement. The benches positioned strategically in the prime locations of Central Business District of Nairobi and along the sideline of Uhuru highway, and Kenyatta Avenue ensures a good exposure level as the passenger mobility is high in these areas.
The back rest panel is designed ergonomically with optimized angle of inclination, which not only ensures for a comfortable seating but also structured with a proper visibility factor for clients artwork which can be applied on the advert area (2Mtr* 0.6 Mtr).
Historically the small format structures which are arranged as a close knit circuit will ensure relatively higher ad recall and influence the buyer's decision making process by its repeat exposure till point of purchase.
As these benches are arrayed along the dense mobility area of pedestrian mass and slow moving automobile traffic, for every dollar of investment the advertiser is ensured with higher number of exposures than any other medium existing inside CBD.
Being a new medium in the market the impact is high and also the spread of installation ensures wider reach. These benches are installed in groups, and hence the repeat exposure of the advert results with higher ad recall rate. Moreover, as many retail /wholesale outlets and shopping malls are present in and around CBD this medium can influence buyer's behavior at the final stage of the funnel, and can impact results similar to media, those present near point of purchase.

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News & Politics

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• ENG
• Kenya
• Ltd
• Bench
• Project
• PPP

[SamuelMuc]

Kudos to ENG for a fantastic initiative. Lets hope there are many more to come.