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Jack Klues, Managing Partner, VivaKi (Festival of Media 2010) Part 1

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Uploaded by on Sep 8, 2010

Connected & Consumer Centric

The Coca Cola CEO said last year that the business had become too internally focused and had lost its connection to consumers. Jack Klues presents a session jointly prepared with Scott McCune, the man charged with the task of getting consumers back into the Coke conversation, which will reveal Coke's latest innovations in engagement and social media.

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Travel & Events

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