At our Fisher College of Business Executive Education Breakfast Club meet-up on October 9, 2009, our experienced panel of experts presented best practices in the use of social media in the areas of customer engagement, reputation management, crisis management and todays generational take on social media.
A representative from The Ohio State University tell us a story about a high school graduate ceremony where the student finished her speech via a text message! There's a huge reliance on networks and relationships to organize and spread information. Anyone can be famous.
http://fisher.osu.edu/execed/
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