The year-long, global initiative asks each individual to complete the sentence starting with "I'm powerful because..." and to capture this sentiment through video and share it through social networks such as Facebook, YouTube, Twitter, and GoLightly's private social networks. The project seeks to show how not-for-profits can elicit participation by reminding every individual that they have the power to give—whether through time, knowledge, or money--and that collectively, the power of a community is immense.
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