數位閱讀--薛良凱

Loading...

Sign in or sign up now!
Alert icon
Upgrade to the latest Flash Player for improved playback performance. Upgrade now or more info.
3,869
Loading...
Alert icon
Sign in or sign up now!
Alert icon

Uploaded by on Aug 3, 2008

電腦、手機、網路已經深深植入下一代人的生活。當電腦成為家電、手機成為工具,未來對數位內容的需求將大大不同。然而內容的數位化,需要隨著情境不同而修正。以有聲書來說­,並非只是找人念過去,而是需要經過改編才能讓讀者深刻體會書中情境。

而在網路上的互動設計,更可以進行閱讀習慣的調查。從Wii的體感遊戲、到iPhone的Multitouch技術,也許都會造成未來閱讀體驗的衝擊。

最後則是探討網路的行銷。《燦爛千陽》的行銷,邀請一百名重度讀者試讀、在部落格上分享心得、再配合作者的訪問影片。讓讀者輕鬆獲得他人毫不做作的讀後心得、以及更完整的­資訊體驗。完全從讀者角度出發的行銷手法,讓燦爛千陽的銷售量再創新高!

延伸連結:
http://dxmonline.com/article/598123325/

Category:

People & Blogs

Tags:

License:

Standard YouTube License

  • likes, 0 dislikes

Link to this comment:

Share to:
see all

All Comments (0)

Sign In or Sign Up now to post a comment!
Loading...

Alert icon
0 / 00Unsaved Playlist Return to active list
    1. Your queue is empty. Add videos to your queue using this button:
      or sign in to load a different list.
    Loading...Loading...Saving...
    • Clear all videos from this list
    • Learn more