This is an interview with Dana Chisnell about getting stakeholder buy-in for UX research. The interview was conducted by Tomer Sharon, a Google UX researcher, for his book, "It's Our Research: Getting stakeholder buy-in for user experience research projects".
Dana is an independent researcher and consultant who founded UsabilityWorks. She has been helping teams develop effective designs and stay focused on their customers' experiences through creative user research and clear communication since 1982. She has observed hundreds of study participants for dozens of clients to learn about design issues in software, hardware, web sites, online services, games, and ballots. She has helped companies like Yahoo!, Intuit, AARP, Wells Fargo, E*TRADE, Sun Microsystems, and RLG (now OCLC) perform usability tests and other user research to inform and improve the designs of their products and services. Dana is a highly sought speaker and teacher, having given live and virtual talks and workshops at events ranging from the UPA annual conference, to Web Design World, to the Kansas County Clerks and Election Officials. She's the co-author, with Jeff Rubin, of Handbook of Usability Testing Second Edition (Wiley, 2008).
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