"Practice to expand out of France" by Anouk Jacob

Anouk Jacob of Ballou PR joins the Campers on their journey to market themselves. A PR expert, Anouk gives advice on how to market your start-up both at home and on an international level. Always keep in mind: currency changes, language barriers, market competition. Anouk talks about cultural differences companies might come across internationally and how to deal with PR there. She handles the session as an open discussion, taking questions from the Campers rather than using a PowerPoint presentation.


Anouk Jacob joined Ballou PR's French team in early August 2010 bringing with her 12 years of experience in public relations. Anouk is now responsible for developing the activities of the Paris agency, managing the team and directing the PR programs of such prestigious clients as Facebook and Shopping.com. She has also given strategic advice to clients such as Allmyapps, Bluwan, Darqroom, Kobojo, L'Usine à Design, Mobile Roadie, Swype, Waze, Xobni and Ykone.

Before joining Ballou PR, Anouk was Client Service Director at Weber Shandwick in France, one of the world's leading global public relations firms specialized in advising companies in opinion management. There, she was in charge of clients such as Navigon, Microsoft, Hitachi, Monster.fr and the Florida Department of Citrus. She was also responsible for developing the agency's technology practice.

Between 1998 and 2005, Anouk was account director at Point Virgule, a public relations consulting agency where she worked for clients including Aquarelle, Navman and Ryanair. Anouk's professional career is also international, as she founded and managed the English subsidiary of Point Virgule, Pipeline PR.

Anouk graduated from the University College of London, where she earned a degree in French Language and Civilization. Through her rich professional background, she has developed a wide range of skills in terms of PR strategy consulting (ideas creation, PR recommendations, etc.), development (prospecting, client portfolio development) and international management of teams and clients.

http://fr.linkedin.com/pub/anouk-jacob/2/473/386

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Science & Technology

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• MS3