Using YouTube & Twitter for Brand Promotion - David Kiley

Complete video at: http://fora.tv/2009/06/02/David_Kiley_Brand_Journalism

BusinessWeek Senior Correspondent David Kiley explains the effective use of new media to advertise a company or product. He cites Ford's innovative use of YouTube and Twitter as a good example of online brand promotion.

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Creating and navigating the boundaries between advertising and content, and defining "brand journalism" in a new era of marketing message strategy. Just what is brand journalism, and how do companies, not to mention consumers, know it when they see it? How do I keep from crossing boundaries that aren't really set yet? And is this right for my brand? - Argyle Executive Forum

David Kiley is senior correspondent in BusinessWeek's Detroit bureau. Previously, he was marketing editor. Prior to this, he was Detroit bureau chief for USA Today. Kiley has held editor and reporter posts at Adweek, Brandweek, and CNN. He has also worked in the advertising industry. Kiley is the author of Getting The Bugs Out: The Rise, Fall and Comeback of Volkswagen in America, winner of the Ken Purdy Award for Excellence in Automotive Industry Journalism in 2001, and Driven: Inside BMW, The Most Admired Car Company in the World. He was the 2005-2006 president of the International Motor Press Assn.

Category:

News & Politics

Tags:

• online
• internet
• web
• websites
• viral
• marketing
• advertising
• ads
• promote
• business
• reaching
• consumers
• brands
• image
• blogs
• blogging
• fora.tv
• foratv
• fora
• tv

[11181001]

Good video, I love it. Watch for new music from BRANDON JAROD. Coming soon!

[djsnakeyes]

Wow. I thought dinosaurs were extinct. Apparently they are alive and well, and getting paid to give web marketing advice to other dinosaurs.

[666norton420]

nice rebuttal.

and i always win.

i am norton.

;d

[bendymind]

That was predictable. You don't win though.

[666norton420]

"That's funny you think they don't know what you like."

no, what's funny is that you think i don't know that they don't know what i like.

i mean, i am me... aren't i?

also, i completely aware as to how corporations know how to use our brains against us; it was freud's nephew, edward bernays.

besides, your comment has nothing to do with the fact that these morons are listening to this bigger moron.

and just fyi; i'm in no one's "bag".

;d

[bendymind]

That's funny you think they don't know what you like. You might want to do a little more research on how it is these dreaded corporations coerce the young, because you're right in their bag. Might want to ask yourself how many commercials u've seen that make kids look cool and parents look clueless. Might want to ask where your ideas on 'old people' came from, because it's an inculcated point of view and it helps them sell you product. Go find Merchants of Cool on PBS for one. It's telling.

[Mastikator]

Record yourself using them and upload to youporn :D

[666norton420]

actually, it's stupidity/ignorance based bigotry.

i hate that shit.

;d

[pete975]

I bet his favourite bands are listed as 'The Killers' and ' The Arctic Monkeys'

[Mastikator]

Age based bigotry, awesome.