Branding a Lifestyle of Engagement: Chris Erb at TEDxCincy

As Vice President of Brand Marketing for EA SPORTS, Christopher Erb is responsible
for driving strategy and marketing for the EA SPORTS brand. Christopher oversees a
cross-functional team that focuses on consumer marketing, licensing, brand identity,
and brand partnerships. In addition, his team is responsible for partnership activation
across franchises within the EA SPORTS label including Madden NFL, FIFA, Tiger
Woods PGA Tour, NHL, NBA, NCAA, SSX, and Fight Night.

His leadership within the entertainment industry has revolutionized the way EA SPORTS
markets to their consumers by elevating video game releases to be bigger than highly
anticipated film premieres. He pioneered applying the theatrical model of partnership
and collaboration to video games which is now standard protocol within the industry.
Christopher is responsible for transforming the annual release of the Madden NFL
franchise into a summer event creating an unofficial start to the NFL season, and a
designated placeholder on the official NFL calendar. His work includes partnerships with
top global iconic brands such as Coca-Cola, Nike, Microsoft, Sony, McDonald's, Pepsi,
Doritos, Mars and Budweiser.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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