The SAM Project 2011 Although SAM sounds like the name of a person or position rather than a project, it is an operational structure for the building principal to create a customized reflective approach to effectively manage the amount of time spent on instructional responsibilities. "In addition to providing principals with the data and strategies to enhance their instructional capacity, schools participating in the project designate a person as a SAM to whom the principal delegates some administrative duties in order to shift focus to instructional tasks (Seid, April, 2010, Vol. 31 No. 2)
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