Euroblog 2008 - Day Two (14.03.2008)

www.euroblog2008.org

Five years back, five years ahead!

9.15am -10.15am Keynote by Philip Young (University of Sunderland, UK/Euprera)

Neville Hobson (Researcher & blogger), Steve Rubel (Senior Vice-President, Edelman NY) and David Weinberger (Fellow at Harvard Berkam Center).

How can academic research lead and support the ways in which practitioners embrace social media?

10.15am -12.30pm Third session & discussion
Chair: Sven Hamrefors (Mälardalen University, Sweden/Euprera)

• Guido Keel, Winterthur (University of Zurich, Switzerland): Web 2.0 in Swiss organizations -- Usage, Patterns and Corporate Culture
• Annette Nielsen (The Aarhus School of Business, University of Aarhus, Denmark): Co-constructing knowledge -- the creation of knowledge through blog dialogue
• Karine Johannes (Université Catholique de Louvain, Belgium): Social media as opportunities for organisation-publics relationships: Theoretical perspectives and case study
• Roberto Zangrandi (Head of CR, ENEL SpA, Italy): Deliberative polling as an advanced tool to ensure stakeholder dialogue: the Enel 'sustainability meter'.
• Liz Bridgen (De Montfort University, UK): How public relations practitioners acquire social media skills
• Alexander Richter (Bundeswehr University Munich, Germany), Alexander Warta (Robert Bosch GmbH, Germany): The media variety as barrier for the successful use of enterprise wikis in the case of the Robert Bosch GmbH

2.00pm -3.30pm: Plenary papers & discussion
Chair: Gerard Valenduc (Université Catholique de Louvain, Belgium)

• Ansgar Zerfass (Leipzig University, Germany): Social Web, Interactive Communication and Open Innovation: Joining Forces to Contribute to the Bottom Line
• David Jennings (UK, author of Net, Blogs and Rock'n'Roll): Digital Discovery: How it Works and What it means for Consumers, Creators and Culture
• Martin Oetting (European School of Management, Germany): Empowered Involvement and Word of Mouth: an agenda for academic inquiry

Where we need to go and what we need to know to get there?

4.00pm -- 5.30pm Interactive seminar:
Chair: Marshall Manson (Director of Digital Strategy, Edelman)

Neville Hobson (Researcher & blogger), Ansgar Zerfass (Leipzig University, Germany) ,Kris Hoet (Marketing Manager, Microsoft), Chris Rushton (Sunderland University, UK) , Philippe Borremans (Managing Director, Blackline) Thomas Pleil (Hochschule Darmstadt, Germany).
5.30 pm Closing note: David Phillips (UK)
Evolutionary, Psychological and social drivers and why they are important to organisations

Category:

Education

Tags:

• Euroblog
• 2008
• ihecs
• social
• media
• symposium
• brussels
• Edelman
• Euprera
• COMU

[am1r69]

young equals wanker

[KawaiiSokkusu]

You couldn't make it up... "reputation is the aggregation of individual opinions that are part of the conversation that is surrounding this organisation". Where's Gervais??? Keep posting IGoR444 I haven't laughed so much in ages!