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Mazda Documentary

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Uploaded by on Mar 7, 2011

This year's Geneva Motor Show was the venue for the world premiere of Mazda's new multi-channel brand campaign that will tell the fascinating story of Mazda using new media forms. The first of these forms is a new website (www.mazdastories.eu - 'live' on April 1 2011) that offers a deep-dive into the Mazda brand and the secrets behind its enduring success.

For instance, how could a carmaker that is relatively small have had such a large influence on the automotive industry? One of the answers is Mazda's history of defying convention; of thinking outside the box. In one video on the website, Masahiro Moro, Executive Officer for Global Sales and Marketing, talks about how overcoming the challenge of rebuilding the city in 1945 left an indelible mark on the people of Hiroshima, and became an important part Mazda's own spirit.

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Autos & Vehicles

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  • PLEASE SOMEONE TELL ME THE NAME OF THE SONG, THE BACKGROUND ONE

  • @m3ndou The theme music in the Mazda Stories campaign was especially composed by Massive Music Amsterdam, with the exception of the long version of the film “The Right Weight”, which is the track “Kota” by Bonobo.

    The theme music may be downloaded free-of-charge as an .mp3 ringtone from your national Mazda website under “Stories”/ “Downloads”.

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  • mazda is one of the greatest japanese car companies in the world, i may love skylines and nsx but i always will have room for them mazdas :)

  • I'm a Subaru owner, but I cannot stand and not take my hat off to Mazda. Always loved those cars, always will.

    Thank you, Japan.

  • The theme music in the Mazda Stories campaign was especially composed by Massive Music Amsterdam, with the exception of the long version of the film “The Right Weight”, which is the track “Kota” by Bonobo.

    The theme music may be downloaded free-of-charge as an .mp3 ringtone from your national Mazda website under “Stories”/ “Downloads”.

    THUMBS UP HIM FOR SONG NAMES

  • @m3ndou Thanx but that song doesnt sound like it.

  • The name of song in the background is "How It Ends" by DeVotchKa

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