William Ury: How to Effectively Persuade & Cajole.

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Uploaded by on Dec 8, 2010

William Ury, co--founder of Harvard's Program on Negotiation, explains to HSM's Eduardo Braun how to negotiate with an adversary by "building a golden bridge."

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Education

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Uploader Comments (HSMAmericas)

  • Yes - William Ury's books are excellent and are full of valuable information. Thanks for the comment MediateinBC

    

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  • Great!, Can I have a copy of that book? Mga magkano kaya yan? Interesado talaga ako.

  • Great vid - both of Ury's books are a must for anyone wanting to do mediation - understanding that people need to see why it is a benefit for them to change their behaviour or "build them the golden bridge" - encouraging ppl toward settlement works best if you value building this bridge:)

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