Uploaded on Dec 20, 2011
Dr. Robert Lemon, a cotton development specialist for PhytoGen cottonseed, talks about what characteristics PhytoGen brand PHY 375 WRF offers cotton growers in the Coastal Bend of Texas.
Dr. Lemon has been a cotton development specialist with PhytoGen cottonseed for about six months now. Prior to coming over to the PhytoGen cottonseed team, he was an Extension specialist and professor at Texas A&M University for 16 years. He spent eight years as the state peanut agronomist and eight years as the state cotton specialist for Texas A&M University.
As a statewide cotton specialist for Texas A&M University, Lemon had the opportunity to work with various companies in the cottonseed business, giving him a unique opportunity to look at the strengths and weaknesses of those different companies. When the opportunity arose and discussions with PhytoGen started, he saw PhytoGen as the best choice as a cottonseed company.
The cotton development specialist role for PhytoGen is a hybrid position. Many cotton development specialists have a university background or technical roles in which they provided technical support for sales teams, growers or consultants.
Lemon has never had an emotional attachment to any other crops, and he's had the opportunity to work with several of them. He says you nurse a cotton crop along for about five months and it's almost like one of your children. You see it start, and you want it to be successful in the end.
Lemon says his favorite part about being a cotton development specialist with PhytoGen cottonseed is that he gets to work with growers, crop consultants, the distribution channel, the sales team and university cooperators. He says it's a great opportunity to experience the issues everyone has and provide support across that entire continuum.
When growers come to Lemon and inquire about PhytoGen cottonseed, the one thing he always likes to tell them is that the first 40 days in the life of a cotton plant are the most important. Without a strong foundation, growers are never going to reach the optimum yield potential they want to have. PhytoGen cottonseed offers superior seedling vigor in early season growth, which gets that cotton off to a great start and hopefully will make great yields at the end of the season.
PhytoGen brand PHY 375 WRF came to the market and immediately started carving out its position because it had superior seedling vigor and still has that superior seedling vigor today. Seedling vigor and early season growth are very important to getting the cotton crop off to a good start and making big yields at the end of the season. PHY 375 WRF does that, and it does it on a consistent basis.
PHY 375 WRF has great adaptation across the entire Cotton Belt. It is the No. 1 variety in the upper Gulf Coast of Texas, which speaks volumes to its ability to travel across different environments, different soil types and differing irrigation regimes.
The other attribute of PHY 375 WRF, which Lemon finds very unique, is that its stress tolerance is unsurpassed in the industry. Lemon talked to a lot of growers who planted some different cotton varieties in 2011. Most of those guys have come back to him and said they wished they would have planted all PHY 375 WRF in 2011.
PhytoGen is the right choice for Lemon because it's a company dedicated to cottonseed production, the grower community, the distribution channel and the cotton industry in the United States.
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