Comcast: Interactive TV App Store - Concept

Comcast is the country's largest provider of cable services—and one of the world's leading communications companies. Comcast delivers a full range of digital services, including TV, broadband Internet and phone service, as well as producing a wide selection of innovative programming.

Strategy
Developed as part of a wider company presentation to show the possibilities presented by an on-demand App Store built on the Tru2way technology platform developed by Comcast and Cox.

Design
Presented in full HD resolution (1080i), visually compelling with a simple and intuitive user interface. Extends the Comcast brand to a new type of consumer-focused platform that offers entertainment, social networking, personalization and easy extensibility.

Tools:
Cross-platform design & development: Mac OS & Windows
Software: Adobe(Photoshop, Illustrator, After Effects)

Technology:
Prototype developed using Flash ActionScript, Tru2way development tools & SDK

Category:

People & Blogs

Tags:

• Comcast
• app store
• concept
• interactive TV
• design
• user interface
• Flash