Tesco Homeplus Virtual Subway Store in South Korea

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Uploaded by on Jun 24, 2011

When grocery chain Tesco wanted to expand their market share in South Korea, they came up with a brilliant idea.

Because the people in South Korea work long hours they thought of an efficient way to sell their products. The Korean subsidiary Home Plus put up billboards in subway stations with their range of products, accompanied by QR, or Quick Response codes. All people had to do now is scan the QR codes with their cell phone and the groceries were delivered to their doorsteps.

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  • ALL of your points are completely unfounded, here's why:

    1. Don't you think people use their car to go to the grocery store? I actually see LESS congestion because the truck most likely delivers to more than one location at a time. Less cars on the road.

    2. Then don't use it. It's complimentary.

    3. Yes you do, they specifically said the product image is the exact same as in-store (I imagine size is very close).

    4. Yes, you can actually see the size of the product

  • I'd say that would be Japan

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  • You clever bastards.

  • Asians

  • This is a brilliant idea. I think this should be tried in New York city.

  • well going to a store is a waste of time as well why not spend it with family instead.

  • رووووعه

  • عجيب جميل اتمنى ان يطبق هذا في جميع العالم وهناك طرق افضل مثل التسوق في البيت من خلال الانترنت شكرا لك على الفيديو

  • DAFUQ o.o

  • The hardest working ppl are japanese. 2nd - Korean .

  • same thoughts.

    This makes me puke.

  • thats a lot of unhappy grocery workers losing their jobs lOL

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