The Best of all of new once ...Zoozoos, the egged shaped head with a stick like figure is an eagerly awaited advertisement during the IPL T20 matches. Vodafone is out with its new commercials and this time it isnt the dog. Its a ZooZoo. ZooZoos are becoming very popular and its quickly catching up the pace on the social networking site, Facebook and YouTube and well.
The idea of the creative minds at Ogilvy and Mather (O &M) has been a huge success. Already 13 commercials have been aired during the matches. Vodafone plans to air 30 different Zoozoos commercial, each one highlighting different features. Other items like Zoozoo keychain, T-shirts and mugs are on the way too.
Another fact about these Zoozoos is that they are real people under the props and costumes, and the simplistic expression are made out of rubber and pasted unto their oversized head. With the viewership really high during the IPL season, its a good strategy to showcase the value added services of Vodafone and also adds to the brand recall factor. But will the masses remember the Zoozoos more or the story they are trying to sell? Enjoy ; )
kaisa laga
Magic12323 2 years ago