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Should I include my logo text using 'alt' or CSS?

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Uploaded by on Jun 18, 2009

Richard M. from Australia asks:

"If you have a company logo on your site, what is the best way to include the text of the logo for SEO purposes? ALT tag, CSS hiding, or does it matter?"

Recorded on April 23, 2009.

Category:

Science & Technology

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Standard YouTube License

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  • Though I love the vids, this time its not accurate. The ALT tag is made to place an ALTernate text for images that are not displayed (ie text-readers for blind people). Their browser needs to see the alternate tag and read out its contents. For HTML Strict, the alt IS mandatory, but its better to user the title= tag for text. Soo.. I have logo and add alt=Company name title=Click for the Company name homepage" to the code. Good for SEO, user friendly and the best coding.

    (from a moderate CSSr)

  • do you even know who he is - lol

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All Comments (24)

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  • Very good advice. I think I can apply it on my page.

  • They should adapt to us, not the other way around. He's also being dishonest in his answer. CSS hiding works great for SEO purposes and if they have images turned off they'll see the text.

  • What if we do both? Add the Logo text in the alt tag and use CSS to hide the h1 text to the side?

  • @sexntuna to the image itself

  • Do I apply the alt-tag on the link or the div containing the logo?

  • People use Over Nine Thousands Pixels!

  • Does the same apply for CSS Spriting? Correct me if I'm wrong but the question is directed at doing this for just one image. Recently many sites around the internet use CSS Sprites to improve web loading speed and it seems the only two ways to get any sort of SEO benefit from these is by doing a text-indent to hide original text or a transparent gif with alt tag on top of the sprited image.

    It would be better to have quicker pages than worry about Google penalising us. Apple.com does this also

  • this isnt counter strike..

  • He said do not use CSS to 'Hide' text. I interpret using text-indent, display:none as 'hiding' but using css to position an image over text that is still inside of the viewport is not hiding...

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