Should I include my logo text using 'alt' or CSS?

Richard M. from Australia asks:

"If you have a company logo on your site, what is the best way to include the text of the logo for SEO purposes? ALT tag, CSS hiding, or does it matter?"

Recorded on April 23, 2009.

• Category

  Science & Technology

[TerminatorFiles]

Though I love the vids, this time its not accurate. The ALT tag is made to place an ALTernate text for images that are not displayed (ie text-readers for blind people). Their browser needs to see the alternate tag and read out its contents. For HTML Strict, the alt IS mandatory, but its better to user the title= tag for text. Soo.. I have logo and add alt=Company name title=Click for the Company name homepage" to the code. Good for SEO, user friendly and the best coding.

(from a moderate CSSr)

[shardul2050]

do you even know who he is - lol

[texxs01]

The ALT attribute was NOT built for Google or any search engine. It was built for visually impaired people.

[Dennis Nedry]

It's illogical to do the same thing twice without reason. What added value are you anticipating?

[Dennis Nedry]

How is "CSS hiding" relevant if alt achieves what's required?

[Dennis Nedry]

Thank you! No idea why folks overlook the alt tag and opt for -9999 hackish solutions in the name of "better SEO". It's always bugged me.

[olesto]

What if images is turned off? The user won't see anything then. But then again, who is surfing the web with images turned off these days.

[Ashley Connor]

You can find the answer on this very page.

In Chrome, right click the YouTube logo and click inspect element. They use an `a` element with a title attribute and a `img` element with an alt attribute.

[Joseph Mansfield]

See section 4.8.1.1.5 of the HTML5 standard. This video is accurate.