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End Violence Against Women

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Uploaded by on Jul 17, 2009

Despite deeply rooted beliefs, people do adopt new attitudes or behaviors if they are convinced that such change can improve their lives. Effectively targeted educational tools can enable people to identify and think critically about destructive stereotypes, identify negative personal and community costs, and practice alternative behaviors. To address the issue of Violence Against Women, students at the Emergent Media Center at Champlain College, along with Population Media Center, are creating an electronic game based on three successful methods: the UNFPA toolkit of culturally-sensitive approaches to create change, the Sabido methodology of entertainment-education, and the FIFA (Federation Internationale de Football) "Fair Play" rules. Electronic games are a unique vehicle for reaching boys and young men. By profoundly shifting beliefs, stereotypes, and attitudes on gender issues, games can contribute to prevention of violence against women. To learn more or help, visit http://www.populationmedia.org/where/worldwide/?.

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  • loved it, I got goosebumps! go emc!

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