I Want My BIG MAC Back - Super Shrink Me!

A study of McDonald's iconic burger Big Mac over a 24 year period. Is the Big Mac as big as it used to be? How will this affect the global Big Mac Index.

A second video is being produced which shows a cardboard collar 1997 era with menu items from today, again the audience will have their chance to comment on what I have on show.

Story picked up by National TV running as feature story on Ch7 'Today Tonight' current affairs. Video ripped by Ch9 'A Current Affair' and run at exactly the same time as Today Tonight.

Web Links:

http://www.dailytelegraph.com.au/lifestyle/diet-fitness/our-big-mac-burger-su...
http://en.wikipedia.org/wiki/Big_Mac
http://en.wikipedia.org/wiki/McDonald's
http://mcdonalds.com/
http://www.oanda.com/currency/big-mac-index
http://en.wikipedia.org/wiki/Super_Size_Me

Category:

Entertainment

Tags:

• big
• mac
• attack
• super size me
• make a big mac
• maccas
• hamburger
• downsize
• big mac index
• consumer
• affairs
• fast
• food
• beef
• commercial
• nuggets
• super junior
• today
• tonight
• vlog
• middle east

[essessessesq]

folks, i worked at McDonald's in Cleveland from 1969 to 1984, during college and law school, and i can report that the Big Mac is today EXACTLY the same size as it was the...there are two patties of lean ground chuck beef, each one weighs 1.6 ounces....same size bun and cheese slice, etc....only the price has changed, due to the Federal Reserve destroying the value of the dollar by printing more and more....the 49 cent Mac of 1968 is now almost $4.00.....

[leokimvideo]

@essessessesq remember i'm presenting an Australian Big Mac, and it seems by all accounts it has shrunk down to the 'global standard size' we see all around the world.

the size change seems to have happened around the year 2000, well past 1984!

the Big Mac presents excellent value even today when comparing it to other meals in the same market place, and it still tasted yummy, it's just loads smaller now..!

[MecTecher]

Never had a big mac before, got one last wednesday and was disappointed, while it tasted alright it was TINY!

[leokimvideo]

@MecTecher i still eat them, only problem now I have to buy 2..!

[dave0mary]

McDonalds has the right to change portion size. YOU and me have the right to not buy it.

[leokimvideo]

@dave0mary i just want my BIG MAC back, it's that simple, plenty of others agree with me

[leokimvideo]

@MHorda sorry i wasted my time, this took me 9 months to produce so I obviously wasted my time as well

of the 1300 comments your the first to rank a "who cares", that tells me loads about your thoughts here and believe me they are appreciated

keep your eye open for my next big mac video where I take a 110mm diameter cardboard ring and find out where it fits today

[leokimvideo]

@GirlFeetSniffer4U i have loads to do, i speak at google partner meetings, do amazing toy reviews and have a job where I work form home, now beat that

[amogmou1]

Just had the closest thing to the old big big Mac here in the UK it is called the "Big TASTE" it was just like I remember years ago two hands needed and they were covered in special sauce with fry's and a shake I was full. I have not felt like that with McDonald's for years. BRING BACK OUR BIG MAC!!!!!

[infiNex]

I definitely saw the flying saucer in the 1986 vid.

[ACNC1]

I dunno about the size....but some how, over the years the Big Mac definately doesn't taste as good as it did say about 15 to 20 years ago. They probably banned a load of additives that they stuck in the secret sauce that they put in back in the day. Anyone else agree???

[wendalboy]

yeah man big macs were way bigger when i was ten than they are now!

[SingularRevo]

is today's big mac really smaller than the big mac in the 80s? Can we just compare the older boxes with the new ones? some collectors must have the old boxes somewhere. finding out the truth will not change my love towards the big mac, but I really want to know.

[essessessesq]

thanks Leo, apparently your Australian Big Mac started out significantly larger than the USA version, and at some point, your version got shrunk-down to the USA size! thanks for your interesting video!----steve in cleveland OHIO

[SantosRegal]

I also saw a while back a similar video regarding the size of a BK Whopper, and it is also very noticeable the change in size over the years, but the winner of the "size-changing of all burgers" was actually given on the video to "What-a-burger" which it was almost twice of the size of a Whopper back in the 80s, now it's only the size of a single (current-size) "Quarter-Pounder" from McDonald's!

[TheActiveAssault]

@MultiBeastboy14

Worst burgers ever.