The 42x42 Festival is a selection of 42 Second interpretations of dreams by some of the world's leading creatives.
People like David Lynch, Sean Lennon, Cat Power and NZ directors Taika Waititi, Niki Caro, Florian Habicht and Chris Graham were involved.
To see all the films as they are posted go to www.42x42.com
This is a report that looks at the success of this advertising strategy of sponsorship by 42Below Vodka.
The report shows the work that went in to Chris Graham's film, and then plays the entire 42 second effort.
Director - Simon Pound, DOP - Warren Green, Editor - Sacha Childers, Producer - Phil Wallington, Host, Russell Brown. Media 7.
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