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Agenda Setting in Broadcast News Part 1

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Uploaded by on Jun 25, 2011

Part 1 of 2. A short documentary on the 'Agenda Setting Theory' in broadcast journalism.

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Education

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  • Nice job! Yes, it's the producers (faceless, nameless to the public) who largely determine the "agenda" for the day. Rachel Davis Mersey, Ph.D., Chicago, suggests newspapers stop being everything to everyone and focus on in-depth, public affairs reporting for niche audiences. Not sure if TV stations want to ignore the masses -- the eyeballs for advertisers! Perhaps we viewers just need to be more media literate and turn to reliable journalism outlets!

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