Welcome to Team Trace

Trace welcomes his new team members. As Trace Adkins outlines the benefits of joining Team Trace at www.pickapowder.com, you get the feeling that he's got pretty interesting plans for NASCAR Hall of Famer Richard Petty.

BC Powder and Goody's Headache Powders, the brands Adkins and Petty represent, are going head-to-head in an online contest with their respective spokespeople leading the charge. The BC and Goody's "Pick A Powder" campaign plays off the fierce and generational loyalty users have to either Goody's or BC. Both Adkins and Petty will try to get their fans around the country to pick their team to support: Team Richard for Goody's and Team Trace for BC on www.pickapowder.com. The man who gets the most fans to join his team will get to see the other "perform" LIVE at the Goody's 500 in Martinsville, Va. next spring. The campaign also features a charity component with a donation being made to the Wounded Warrior Project on behalf of Adkins and BC, and Victory Junction Camp for seriously ill children on behalf of Petty and Goody's.

Through the series of spoofs, jabs, challenges and contests, Adkins and Petty boldly take on new experiences in each other's profession that sometimes work and sometimes don't. The funny moments have been captured on film and will be posted to www.pickapowder.com.

Category:

Comedy

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