Published on Mar 6, 2012
-----TIMESTAMPS and MP3 HERE-----
A casual yet extremely insightful interview with Teamliquid Marketing Manager 'Kennigit' about himself, the StarCraft II scene and the future of eSports.
00:30 Personal Background
02:00 First encounter with StarCraft
03:28 Comparing Brood War and Wings of Liberty Single Player
04:14 Starting off at Teamliquid and the path to becoming Marketing Manager
07:26 Main ways Pro Teams are funded at the moment
09:15 So you will focus on selling your own products -- How come TL is always sold out of shirts?
10:30 The basic blue shirts -- Will they ever come back?
11:24 Talking eSports future -- Pay-Per-View (as seen in MLG Winter Arena) the way to go?
14:20 Implementation of a governing body like MLB, NFL etc. where the teams help fund the league rather than third party tournaments?
16:00 Steps to be taken to monetize eSports and what will the community have to expect?
18:00 eSports changing, does the community attitude need to change?
20:20 Official Teamliquid stand on this? (regarding the fact that it wasn't featured in the calendar)
22:55 The influence of Teamliquid (site, team, everything) on foreign eSports -- Where would the scene be without Teamliquid?
24:28 Release of StarCraft II meant a massive increase in numbers and substantial growth for Teamliquid -- Do you think Heart of the Swarm has the same potential?
25:33 How closely do you [Teamliquid] work together with Blizzard? (relating to the fact that Blizzard included community maps in the Season 7 Map Pool)
27:55 APRIL IS COMING! Brood War Pro's switching to StarCraft II
29:05 Is it going to change the game?
30:05 Do Korean teams have a problem with marketing to the foreign scene? (also regarding TL/OGS partnership)
32:22 Mechanics implemented like auto-mine and smart-cast -- Have they significantly lowered the skill cap/skill gradient?
33:54 Favorite Brood War Player -- Hoping for a switch to SCII?
34:18 Favorite StarCraft II Player
34:40 Kennigit's Intel Extreme Masters World Championship Predictions
40:30 Holding StarCraft tournaments at conventions -- Do StarCraft II tournaments still need conventions (rather than being standalone events)?
42:38 How polished/professional does casting need to be? (in relation to the racism/sexism in casting thread)
45:22 Katu calling Dragon a stream cheater -- Where is the line between goofy and unprofessional?
46:49 How much money is there really in StarCraft II? Why player salaries are not made public / Cash flow in the scene
49:49 Implementing new features on Teamliquid and thinking outside the box in eSports
53:43 What can people do to help out the community?
54:53 Jason "InsidiA" Pun -- a 15 year old TL.net member who reached out to the community and does amazing designs and overlays (including the one for In The Spotlight)
Please leave feedback:
Listen to the .mp3:
Standard YouTube License