Ad Kings: Microsoft/Fox, Ad Manager, Twitter Help, JumpTap

http://www.freelinereport.com - Microsoft has been named the top display advertiser on the web for the month of June. Redmond produced roughly 5.5 billion display ads, which were seen by 126.3 million people, beating out such notables as Netflix and the University of Phoenix.ﾠ

http://freelinereport.com/freeline-8-26-08ﾠ

Fox Media, the parent company of MySpace. Fox Media ran 52.3 billion ads in June, giving them a surprising 15.9% share of the market. Yahoo comes in second with 34.6 billion ads and a 10.5% share.ﾠ

http://freelinereport.com/freeline-8-26-08
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Google is finally bringing its Google Ad Manager tool to the masses. Ad Manager, which disseminates, tracks, and manages both first and third party advertising, has been in closed beta status since March. Google is seen by some as the chief competitor to OpenX, an open source software system that performs largely the same tasks.ﾠ

http://freelinereport.com/freeline-8-26-08
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ﾠChris Brogan has written an interesting piece on using Twitter to help expand your business leads. In "How to Listen for Opportunities on Twitter," Brogan states that the most powerful tool you have is the Twitter search engine, formerly known as Summize before Twitter acquired it.ﾠ

http://freelinereport.com/freeline-8-26-08
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And finally, if you're looking into advertising on mobile phones, take a look at JumpTap. JumpTap is a search engine designed for use on mobile phones. JumpTap claims to have an advertising front end that could potentially give Google AdWords a run for its money.
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http://freelinereport.com/freeline-8-26-08ﾠ

Brad Fallon now hosts a daily video podcast, The Free Line Report ( http://www.FreeLineReport.com ), which focuses on Web 2.0 news, Internet marketing, online video, and e-business.

Category:

Science & Technology

Tags:

• Brad-Fallon
• Web-2.0
• Free-Line
• advertising
• marketing
• Microsoft
• Myspace
• Ad
• Manager
• Google
• Twitter
• chris-brogan
• JumpTap
• Mobile-phone

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