Mobile Monday - Eric Reiss - FatDUX

Eric Reiss has been meddling with multimedia and web projects for longer than he cares to remember.

Eric is a well-known author, a former two-term president of the Information Architecture Institute, Chair of the EuroIA Summit, sits on the advisory boards of the Copenhagen Business School, Kent State University, and the Romanian Information Architecture Association, and is a former Professor of Usability and Design at IE Business School in Madrid, Spain.

To pay the bills, Eric is CEO of the FatDUX Group, a user-experience company headquartered in Copenhagen, Denmark, with offices, affiliates, and representatives throughout Europe and North America.

Title:
Innovation vs. Best Practice -- conflict or opportunity?

Abstract:
"Best practice" implies doing things in the best possible manner, based on past experience. But we like to think of ourselves as innovators in a dynamic industry -- we want to go where no one has gone before. Thus, "best practice" and "innovation" are like oil and water -- they don't easily mix.

How can we, as user-experience professionals, balance the need for consistency that "best practice" provides, with our on-going mission to improve the quality of our products? How can we create genuine improvements -- and when have we been seduced by the evil twins, Fad and Fashion?

"Innovation vs. Best Practice" is a highly interactive exploration of the elements that make up these two ends of the user-experience spectrum. It's a combination of demonstration and common-sense review, in a single, high-powered, bullet-point-free session.

Category:

Science & Technology

Tags:

• Mobile Monday
• skitsanostv
• momodevs