The Avett Brothers "Fit For Originals" Gap Be Bright Fall 2012 :30

The Avett Brothers sing with heart and soul. Check out how they shine in our latest film for our Fall 2012 "Icons Redefined" campaign.

The Avett Brothers sing "Live and Die" in Gap's ad. Preorder their album "The Carpenter" on iTunes here: http://itunes.apple.com/us/preorder/t...

For more, visit Gap on Facebook: http://www.facebook.com/Gap

• Category

  Music

[Marty Wyatt]

Why would any true fan dislike this? Sell out? These guys still make genuine heart-felt music and if they can commercialize off of it, well good for them. I for one will keep supporting them as long as I hear the passion and emotion in their music.

[Connor Murray]

The Avett Brothers didn't refer anyone to a song... That did not happen. While I agree with your sentiment, don't say the band referred people to a song when they didn't. I would say they literally said it in Salvation Song "If it compromises truth then we will go." They're still making music for the right reasons and their sound has literally come full circle. Listen to their first recordings and the Darling records. They're making music they've been making.

[megansuzannexoxo]

The first time I saw this about a year ago on a random youtube video I was watching I legit started crying because I love them so much.

[BrandiLovesMickJones]

*insert 'I knew who the Avett Brothers were before this commercial and now they are sell outs' comment* everyone shut up, if the shits good, the shits good, end of story BYE

[elefantcha]

the one on the left looks like Ashton Kutcher on the side! :D

[owlcity13]

@jblolul Sure you did. 

-_-

[jblolul]

They said it in Salvation Song when they said "And they may pay us off in fame, but that is not why we came..."

Maybe not originally, but its hard to believe that line when they are pushing the same jeans Lil' Buck is pushing. The whole "dirt road farm boy" sound is lost. I love the Avetts old records, I grew up close to Concord NC myself, will always be a fan of those old tunes. But the new shit now is basically Kings of Leon with a banjo.

[jblolul]

I knew about owl city before anyone knew who they were!!!

[Tknausome]

Well, I for one think its nice to see these boys change out of their old dusty overalls for a change :-) Although, nothing beats a broke in pair of overalls....

[OliverJHunt]

People cant say they're true fans and also say they sold out. They never have and never will sell out. Avett for life

[owlcity13]

I've loved the Avett Brothers since before anyone knew who they were. I work for GAP and I'm proud to, the clothes is absolutely Amazing, and my coworkers are a great to work with. I Love this commercial!