augmented reality billboard!
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Uploaded by watchevan on Apr 25, 2010
Public service employees in the Netherlands face aggression and violence on the streets more and more often. Onlookers unfortunately do not intervene often enough when they encounter a situation like this. A live interactive billboard in Amsterdam and Rotterdam is used to place people in a similar situation witch confronts them with their inactivity.
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the message is well communicated via this medium. Giving people the opportunity to hesitate and think about it NOW, instead of hesitating during a real event.
roidroid 1 year ago