Adding a Gym to Your Club

For more info see http://www.nzsquash.co.nz/

* Becoming a squash and gym club has many advantages. Firstly, you can
easily double the size of your club without doing the same to your
overheads. Secondly, the extra revenue will give you a chance to have
part/full time staff -- taking the pressure off volunteers.

* There are lots of people who wont go to a squash club but will go to a
gym and join -- through this, you have the chance to get them into
squash

* A lot of your squash players are potential gym members -- contribute
some of your own.

* A gym without a group exercise program can be offered way more
cheaply, and there is a market for this type of gym

* The size of the gym market is (maybe) 15 times bigger than the squash
market. With the current economy, these people won't stop going to a
gym, but may look at a better value alternative like a squash/gym
club.

* It has certainly worked for us -- started in 1995 adding heaps, over
550 members. The same can be said for the Palmerston North SquashGym.

* Make sure you offer one or the other both.

* Contact me for help at rob@clubk.co.nz

Source: Squash New Zealand video 20100405180657

Category:

Sports

Tags:

• squash
• squash-club
• marketing
• promoting
• club kelburn
• rob walker
• new zealand
• squash new zealand