Organizational storytelling is no small feat but telling the company story can be key to success. Telling your story, whether in the About page, a press release or the elevator pitch, is what helps people understand who you are and what you have to offer them. Watch the video for the 7 Basic Plots and 9 Viewpoints that make corporate storytelling engaging. http://www.boxcarmarketing.com/blog/item/storytelling-for-business-do-you-hav...
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