How to Craft a Winning Market Entry Strategy: Part 3 - Joint Ventures

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Uploaded by on Sep 3, 2010

http://DonaldMcMichael.com

We continue our investigation of the methods we can employ to expand businesses into new markets.

Inside today's video we will introduce the core direct investment options and focus on joint ventures. If the initiating management team can stand to have more of a Board role in the new initiative you can position your organization to have limited downside exposure while still being able to participate on the upside. Sound like you're taking the role of a VC? In some respects you are, which can be a good thing when moving into a new market.

My goal with this video blog series is to have you take something away from each part, whether it's a reminder about an old friend or new perspective.

Best,
Don

P.S. Don't forget to rate my video and leave a comment if you have something to add.

For more information and videos on business strategy execution visit:
http://DonaldMcMichael.com

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