A clip of Dr. Flint McGlaughlin from the MarketingExperiments web clinic "Clarity Trumps Persuasion: How changing the first seven seconds of user experience drove a 201% gain". Here he is addressing how to optimize for the first 7 seconds of the visitor experience for maximum response. To see the complete web clinic visit: http://www.marketingexperiments.com/improving-website-conversion/claritytrump...
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