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Lessons on inspirational leadership from Sir Bob Geldof at the London Business Forum

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Uploaded by on Nov 27, 2008

Sir Bob Geldof is, in his own words, an unreasonable pain in the arse. This is a good thing, he told the London Business Forum (LBF), because it's a prerequisite for any true entrepreneur. As the Irish playwright George Bernard Shaw once said: "The reasonable man adapts himself to the world, while the unreasonable man persists in adapting the world to him." This, in essence, is the entrepreneurial method: solve a problem you find intolerable, and you will probably end up with a product or service that others are willing to pay for. Apply the same principle to social problems and, potentially, you can save the world...

Find out more about this event at http://www.londonbusinessforum.com/events/leadership_change

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