Rahul Sonnad at METal Breakfast Hosted by Ken Rutkowski

"Owning the Location"

From Websites to "On-sites": How the internet on your phone will transform the way brands and consumers interact on location.

As we enter 2011 and move to a world with high-speed mobile Broadband (4G/LTE) and low cost smart phones the world wide web will expand to cover every commercial location.

The battle for mobile consumer attention and engagement at every major destination venue - hotels, airports, museums and theaters - will be fought by a wide range of players including the venue owners, product creators, and vertical service providers. Leading edge brands will all start to adopt a tool-set of rich content, loyalty benefits, social network integration, financial offers, and gaming mechanics in an effort to steer consumer spending.

At the same time carriers and device makers will need to determine how to add high margin value to the consumer on top of their networks and devices, lest they become relegated to increasingly commoditized offerings.

Rahul Sonnad (http://tinyurl.com/RahulSonnad) is not your typical undergrad garage startup dude as he has sold his previous startup "thePlatform" to Comcast and Geodelic has raised more than US$10 million funding from Clearstone Ventures, Shasta Ventures, MK Capital, and just completed their Series B round from Verizon Communications Inc.'s Verizon Ventures group. Geodelic already has existing relationships with Korea Telecom so South East Asia is not far from their reach.

He previously worked at Adobe and Microsoft, did his masters degree in computer science and Japanese, and dropped out of Harvard Business School, before it was trendy to do so.

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