The Cult of Mac - Belonging Through Branding

How brands and cults are alike. How marketeers have studied cults to create irrational loyalty to brands by attaching meaning, identity and a sense of belonging by essentially creating a new secular religion.

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News & Politics

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• 360
• mac
• sucks
• ipod
• leopard
• osx
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[FarmerGriff]

Alright let me say this. I have a PC

full custom rig from the ground up. Cost me 1000 dollars. a comparable Mac would cost 2000 dollars. Now tell me this, would a Mac work as nicely as a PC like mine. One that is custom built? No.  The issues people have with computers is largely user created, not manufacturer. Crashes? Mine hasn't because I know what I am doing.

[SororThothma]

Brands, pop stars, movies; military cults (USMC, et al), cop cults, business cults, government cults, religious cults, academic cults (schooling programs you to function within your culture, cult-ure, your-cult), the cult of science - all of them are about control: to control your mind, to control your wallet, and thus control your world view and the perceptual data and how you interpret it as "reality."

Cultists don't know they are cultists in the same way fish don't know they're wet.

[SuperRegisteredUser]

My PC used to crash sometimes, then I actually learned how to use it.

[uzi9millimetuh]

@j800r Spoken like a true cultist. 

[prissweb]

leica users to a T.

[FarmerGriff]

@duminicad

Macs aren't any better really, you can screw them over just as easily, sure there may not be spy ware as abundant, but it is easy to screw up anything. You need to be careful with any machine. My friend's mac crashes more then my "new" Compaq, the only reason my compaq crashes is because I don't clear out the memory as often I should, slows down to a halt.

And the price point still stand even with intel chipsets being used by both.

[duminicad]

@FarmerGriff you're right, but you are one in a million if not more, then comes the people with very little knowledge that needs a good and stable PC to fit their needs -- this is where Mac comes into play, don't get me wrong, I love my PC as well!!

[jabberwolf]

Im watching this on TV and OMFG they are flat out lying about so many things.

I saw them tak about iMacs being a success - look for problem with mac on youtube - they are a better boat anchor than a computer.

The lie about USB being pushed by Apple. FALSE. Firewire true, USB lie.

Apple DID need 150 million from MS, it wasnt a marking ploy. They needed the money period.

Oh and BTW the original mac died n 2000. They went to OSX because they were dead to begin with.

[eragon98031]

@j800r quality... but you're also paying for the brand. +39348 dollars.

[j800r]

sorry, but i've never seen such bullshit in my life. Yes, there are some who blindly follow. However, I am not one of them, I'd been a PC user my whole life, got a Mac a couple of weeks back, and am WAY happier for it. It performs amazingly well (about as well as a custom built machine i have of two years ago, better in some areas), and it runs Windows (via bootcamp) better than any standard PC i've ever used. With Macs, you are nearly always getting quality, and they're well worth their cost.

[RussianPunch]

As a former PC user, I have made the switch because of actual performance, quality and value: a truly quiet computer without costly silent coolers needed for a PC for the same silence, bundled fully functional software suites including iLife, integrated software and hardware solution for reliable robust performance, and Bootcamp for using all your favorite windows software. In short, there are actual advantages with the iMac, especially the 27" screen model with led light display.