Business guru C.K. Prahalad in "The Last Market"
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Uploaded by VPROBacklight on Jun 8, 2007
Since a groundbreaking article from business guru C.K. Prahalad and Stuart Hart called 'The Bottom of the Pyramid', more and more companies realize that they neglected more than 4 billion customers at the bottom of the income pyramid. "Don't consider the poor as victims or a burden, but start to see them as flexible and creative entrepreneurs and consumers", they wrote.
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14 videos
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good
mitra0304 4 years ago
SMILE video on the web
mitra0304 4 years ago