In the late 90s, Levi's would air commercials featuring a low-tech character called "Flat Eric". The name comes from an idea for a commercial that included having a car run over his head and flattening it. The idea was not used but the name stuck.
This commercial has Eric getting his haircut at a Barber Shop, but he then spots someone walking in with a pair of Levi's Sta-Prest jeans. Mainly, because he spots the furry yellow back pocket. I don't really know why he was so intrigued by that. :/
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