5. Old Man Nielsen vs New Market Research - SxSW 2009

Have traditional surveys and focus groups gone the way of the dodo? Can social media really get to the heart of customer sentiment? This panel will discuss, based on real company experiences, what combination of traditional and social media market research companies need to use to truly understand their customers. Panelists: Daniel Neely, Founder & CEO, Networked Insights; Dave McClure, Troublemaker, Founders Fund; Jim Schroer, Founder, EngageNextGen; Michael J Lambie, Digital Research Director, Nielsen Company.

Category:

Science & Technology

Tags:

• sxsw
• market
• research
• nielsen
• focus
• groups
• surveys
• social
• media
• sentiment
• panel