Sol Sender - Obama Logo Design Part 1 of 2

Part 1 of 2

Creative director Sol Sender tells the story of conception and birth of the Obama 08 logo, including the strategy behind it, developmental concepts and finalist designs for the identity not chosen by the campaign. Sender, now a strategist with design agency VSA Partners (http://www.vsapartners.com) in Chicago, was creative director and principal of his own design firm, Sender LLC, when he was hired to create the campaign logo. In the fall of 2006, Sender and his team were engaged to do the work by MODE, a Chicago-based motion design studio with an existing relationship with David Axelrod, the Obama campaigns chief strategist. Obama 08 campaign took on design responsibility for the logo in mid-2007, and extended the identity across multiple applications.


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Category:

News & Politics

Tags:

• VSA
• Partners
• Barack
• Obama
• Logo
• Design
• Sol
• Sender

[eftsoons]

This is a fascinating glimpse into the process of identity creation for the Obama campaign. As someone in the branding industry, thanks for opening up and sharing the alternatives and your thinking with us. Shows how some of the most successful elements were there from the beginning.

[ZenCityMedia]

must be tough getting up every morning with a point of view that 'they' are out to get you.

I am not an American but have often wondered how some american became so paranoid and negative towards the world, then I watched fox news and thought... if some people believed this, I can see how a culture of negativity and "us" and "them" can make people feel like life is a battler to win or lose. my sympathy and hope you can see the beauty of life someday!

[pinalo2009]

wow, very brilliant and genius, it looks like some sort of atomic bomb or nuclear weapon being... [now tracking... please wait...] ahhhggghkkk!!! don"T jelp, killing me here, heeelpp,!!

R.I.P

[companylogosws]

Great video thanks for share this.

[jimabbey1964]

you Created a Looser Logo! Obama ...maybe you should of used a Dildo for his logo!

[dioramus]

Every successful logo looks brilliant when you retrospect.

[afi500500]

@lovelydiva06 I must agree I'm just writing my MA on Obama's campaign and I'm really curious about the forthcoming election as it might be much more interesting than 2008.

[iPhotoJazz]

Good video

[littlebluestem]

...not being red states and blue states...erasing those kind of boundaries...Thank you.

[ElectroWOWofficial]

I´m a logo designer too