PDM has bagged the latest activity from cellular mobile service provider Uninor in Gujarat. The agency will be handling the new activity to promote the new STD scheme introduced by the brand. The activity, spread across 12 cities, began on August 2 and will culminate on August 17.
Sanjay Shukla, National Head - Brand Activation, PDM India, said, "For the activity, we have introduced an innovative activation media, 'Street Stopper' to launch this newly offered scheme. The activation is highly customized and has a seasonal connect with an innovative umbrella backpack design."
Ahmedabad, Baroda, Surat, Rajkot, Gandhinagar, Bhavnagar, Mehsana, Vapi, Valsad, Anand, Bharuch and Alang are covered through the fortnight-long activity.
"The activation has been planned to create buzz across the target market of migrant population in Gujarat. This extremely unique activation matches the exclusivity of Uninor's newly launched STD scheme and is sure to create a long term association between the brands in days to come."
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