We filmed a free runner in HD leaping about on various London landmarks whilst we all looked on in amazement as to how he failed to injure himself, or even make any mistakes at all. We then composited and tracked 3D captions into the shots, added a dark electro soundtrack, and finished the film off in a grading suite with the lovely people at The Look. The concept of the ad was to catch the attention and interest of the target audience and to inspire them to create something similar.
Link to this comment:
Video Responses
All Comments (0)